Monotonicity properties of wholesale price contracts

This paper contributes to the supply chain contracts literature in economics and operations by performing qualitative sensitivity analysis of a wholesale price contract in a two-echelon supply chain setting. Ordertheory tools are used to derive sufficient conditions for monotonicity of contract parameters. The upstream supplier is modeled as a Stackelberg leader. The supplier is assumed to have complete information about the costs and revenue function of the downstream retailer. It is shown that an equilibrium wholesale price weakly increases with an increase in the supplier production cost rate, but it may increase or decrease with an increase in the retailer cost rate. As either the supplier production cost or the retailer cost increases, the supplier profit decreases weakly. Additional sensitivity analysis is performed assuming certain properties of the retailer revenue function. Several well-known results in the supply chain contracting literature can be considered as special cases of the more general theorems developed here. In particular, this paper reexamines the analysis of a newsvendor supply chain problem by Lariviere and Porteus [Lariviere, M.A., Porteus, E.L., 2001. Selling to the newsvendor: An analysis of price-only contracts. Manufacturing & Service Operations Management 3, 293–305]. This paper generalizes and extends their work, by establishing properties of the newsvendor demand distribution that guarantee monotonicity of the contract parameters, without requiring a unique contract solution. c © 2008 Elsevier B.V. All rights reserved. JEL classification: D42